About Maverick Insights
Brand Perception, Cross-Platform, & Competitive Media Analytics
Maverick Insights is a marketing research consultancy run by Meredith Heard who is a research analyst with a passion for media and product development research. Maverick Insights will help you recognize the essential power of marketing research with actionable and strategic recommendations. If you're a small business, understaffed, or have a part-time project, I can help. If you have loads of data just sitting there and you don't know how to make it work for you and your business, I can help.
If you're in in need of any of the following work, please contact maverick.insights@gmail.com.
Expertise:
- Brand Perception & Sentiment Analysis
- Social and Digital Media Web Analytics
- Cross-Platform Audience Engagement Analysis
- Competitive Media Analysis
- Consumer Profiling and Market Segmentation
Capabilities:
- Primary and Secondary Data Analysis
- Quantitative and Qualitative Data Analysis
- Questionnaire Design - Create non-biased, quantitative surveys
- Survey Programming and Testing
- Panel Recruitment/Management - Best practices for establishing and maintaining a responsive online community
- Focus Group Facilitation - Establishing constructive outlines to facilitate group discussions about new products/services
- Usability Testing - Evaluate user experience with new products/services
Check out my skills and qualifications as well as my portfolio.
Contact: maverick.insights@gmail.com.
